Agricultural Marketing
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Item Open Access Effectively assisting direct marketing producers: what is the role of cooperative extension and government outreach professionals: summary of comments to an extension professional development workshop March 2006(Colorado State University. Libraries, 2006-03) Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Farmers markets and direct marketing for Colorado producers(Colorado State University. Libraries, 2004-09) Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access The wine headache: consumer perceptions, marketing, and pricing implications for non-sulfited wines(Colorado State University. Libraries, 2012-12) Appleby, Christopher, author; Costanigro, Marco, author; Thilmany-McFadden, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherThis report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly receptive to low-sulfite wine marketing assurances; Consumers are willing to pay a small premium for low-sulfite wines, but only if it does not com-promise quality levels. Marketing opportunities may be particularly attractive to smaller producers if they determine small batch production methods result in reduced wine spoilage risks.Item Open Access Creating loyal customers through social responsibility: how do dairy consumers value issue-based initiatives?(Colorado State University. Libraries, 2012-08) Deselnicu, Oana, author; Costanigro, Marco, author; Thilmany-McFadden, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherBusinesses commonly seek ways to increase their competitive advantage in the marketplace, and marketing strategies often include differentiation through brands, promotions, label information or placement in popular marketplaces. An increasing number of food companies are creating loyal customers through connecting to concerns buyers may have about the environment, food safety, community issues and other social issues. This fact sheet explores how the dairy industry could frame their company actions to best match the interests, perceptions and values of dairy consumers.Item Open Access Food beliefs(Colorado State University. Libraries, 2013-11) Costanigro, Marco, author; Deselnicu, Oana, author; Kroll, Stephan, author; Colorado State University, Department of Agricultural and Resource Economics, publisherProduct attributes (such as whether the product is organic) have been used to analyze consumer choices in market data. However, rather than generating utility directly, these attributes may instead be valued as a signal of a product outcome (such as nutritional benefits). For example, organic products may be valued because they are perceived as healthier, or they may be perceived as having a reduced environmental impact; "no sodium added" may communicate healthiness and improved flavor; and "cage free" may suggest improved animal welfare. In this paper, we examine how attribute information on food packaging influences outcome expectations. We show that when attributes are labeled but outcomes are unknown, the utility derived from the product attributes depends on the tradeoffs between alternative outcomes (preferences) and the perception of how those attributes determine outcomes (beliefs). In the second part of the research, we study consumer beliefs: specifically, how food labels and other package information influence expectations about nutritional and environmental outcomes for fluid milk products. Here we provide evidence that some attribute labels can bias consumers' expectations and are therefore potentially misleading.Item Open Access How consumer preferences for meat attributes relate to shopping choices(Colorado State University. Libraries, 2002) Grannis, Jennifer, author; Thilmany, Dawn, author; Sparling, Ed, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Demand for Colorado-grown vegetables: what do Colorado consumers want?(Colorado State University. Libraries, 2002) Hine, Susan, author; Umberger, Wendy, author; Loureiro, Maria, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Colorado vegetable survey results: what we've learned from others(Colorado State University. Libraries, 2002) Hine, Susan, author; Umberger, Wendy, author; Meyer, Susan, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Marketing opportunities for natural pork products in the intermountain west(Colorado State University. Libraries, 2000) Grannis, Jennifer, author; Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Marketing food and agricultural products on the internet(Colorado State University. Libraries, 2001) Thilmany, Dawn, author; White, Wendy, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Direct marketing agricultural products to restaurants: the case of Colorado crop to cuisine(Colorado State University. Libraries, 2004) Pepinsky, Katy, author; Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access The 2002 census of agriculture: an overview of changes in U.S. and Colorado farm structure(Colorado State University. Libraries, 2004) Umberger, Wendy, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Farmers markets and direct marketing for Colorado producers(Colorado State University. Libraries, 2009-05) Thilmany, Dawn, author; Thomas, Cathy, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access The US organic industry: important trends and emerging issues for the USDA(Colorado State University. Libraries, 2006) Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherThis publication provides a small glimpse of current trends, emerging issues and potential roles of the public sector in the organic agriculture sector.Item Open Access A step-by-step guide on how to write a successful business plan. Part II. Financial components of a successful business plan(Colorado State University. Libraries, 2002) Hine, Susan, author; Umberger, Wendy, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access A step-by-step guide on how to write a successful business plan. Part III. Analyzing your market(Colorado State University. Libraries, 2002) Umberger, Wendy, author; Hine, Susan, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access A step-by-step guide on how to write a successful business plan. Part I. The basics of business planning(Colorado State University. Libraries, 2002) Umberger, Wendy, author; Hine, Susan, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Colorado vegetables: processing plant feasibility study(Colorado State University. Libraries, 2002) Hine, Susan, author; Umberger, Wendy, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Marketing Colorado vegetables: recommendations to the local growers(Colorado State University. Libraries, 2002) Hine, Susan, author; Umberger, Wendy, author; Meyer, Susan, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Marketing opportunities for natural beef products in the intermountain west(Colorado State University. Libraries, 2000) Grannis, Jennifer, author; Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisher