The wine headache: consumer perceptions, marketing, and pricing implications for non-sulfited wines
Date
2012-12
Authors
Appleby, Christopher, author
Costanigro, Marco, author
Thilmany-McFadden, Dawn, author
Colorado State University, Department of Agricultural and Resource Economics, publisher
Journal Title
Journal ISSN
Volume Title
Abstract
This report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly receptive to low-sulfite wine marketing assurances; Consumers are willing to pay a small premium for low-sulfite wines, but only if it does not com-promise quality levels. Marketing opportunities may be particularly attractive to smaller producers if they determine small batch production methods result in reduced wine spoilage risks.
Description
Rights Access
Subject
low-sulfite
headaches
sulfites
wine consumption
wine industry