Agricultural Marketing
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Browsing Agricultural Marketing by Author "Appleby, Christopher, author"
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Item Open Access The wine headache: consumer perceptions, marketing, and pricing implications for non-sulfited wines(Colorado State University. Libraries, 2012-12) Appleby, Christopher, author; Costanigro, Marco, author; Thilmany-McFadden, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherThis report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly receptive to low-sulfite wine marketing assurances; Consumers are willing to pay a small premium for low-sulfite wines, but only if it does not com-promise quality levels. Marketing opportunities may be particularly attractive to smaller producers if they determine small batch production methods result in reduced wine spoilage risks.