Communicating the COVID-19 pandemic: a case study of a K-12 school district website and Twitter account
Date
2024
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Abstract
The COVID-19 pandemic was not a linear crisis, and this thesis seeks to explore the potential for liminal spaces throughout crisis cycles by analyzing a public K-12 school district's communication of the COVID-19 pandemic across their website and Twitter account. Using thematic iterative analysis, this research specifically explores the moments when the school district was still in crisis but also attempting to return to a state of normalcy. The analysis and findings yield practical recommendations for organizations that must balance stakeholder tensions, especially during repetitive crises.
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Subject
coronavirus
crises
liminal
COVID-19
communication
crisis