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dc.contributor.advisorBurgchardt, Carl
dc.contributor.authorJarvis, Caitlyn
dc.contributor.committeememberWilliams, Elizabeth
dc.contributor.committeememberHallahan, Kirk
dc.date.accessioned2016-08-18T23:10:03Z
dc.date.available2016-08-18T23:10:03Z
dc.date.issued2016
dc.description2016 Summer.
dc.descriptionIncludes bibliographical references.
dc.description.abstractIn the fall of 2014 the National Football League (NFL) experienced a drastic rise in the publicity of player arrests for domestic violence. Not only did the case of Ray Rice, who was video taped brutally assaulting his fiancé, receive public attention, but this case was quickly followed up with arrests of Greg Hardy, Ray McDonald, and Adrian Peterson. Suddenly, domestic violence was a serious problem in discord with public values. This project examines the NFL's response to the domestic violence crisis during the 2014 to 2015 football season and its efforts to regain public legitimacy. Through combining the genre of apologia with research on organizational communication tactics, I present five theoretical ways in which sports corporations, like the NFL, can begin to rebuild their public image in the wake of a crisis. These five strategies help to inform the salience of apologia theory as well as the light it can shed on corporate communication when combined with studies on organizational discourse.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierJarvis_colostate_0053N_13633.pdf
dc.identifier.urihttp://hdl.handle.net/10217/176605
dc.languageEnglish
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019 - CSU Theses and Dissertations
dc.rightsCopyright of the original work is retained by the author.
dc.subjectcorporate
dc.subjectNational Football League
dc.subjectsports
dc.subjectidentification
dc.subjectapologia
dc.subjectrhetoric
dc.title"The season from hell": the genre of corporate sports apologia
dc.typeText
dcterms.rights.dplaThe copyright and related rights status of this Item has not been evaluated (https://rightsstatements.org/vocab/CNE/1.0/). Please refer to the organization that has made the Item available for more information.
thesis.degree.disciplineCommunication Studies
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts (M.A.)


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