Repository logo
 

"The season from hell": the genre of corporate sports apologia

Simple item page
dc.contributor.authorJarvis, Caitlyn, author
dc.contributor.authorBurgchardt, Carl, advisor
dc.contributor.authorWilliams, Elizabeth, committee member
dc.contributor.authorHallahan, Kirk, committee member
dc.date.accessioned2016-08-18T23:10:03Z
dc.date.available2016-08-18T23:10:03Z
dc.date.issued2016
dc.description.abstractIn the fall of 2014 the National Football League (NFL) experienced a drastic rise in the publicity of player arrests for domestic violence. Not only did the case of Ray Rice, who was video taped brutally assaulting his fiancé, receive public attention, but this case was quickly followed up with arrests of Greg Hardy, Ray McDonald, and Adrian Peterson. Suddenly, domestic violence was a serious problem in discord with public values. This project examines the NFL's response to the domestic violence crisis during the 2014 to 2015 football season and its efforts to regain public legitimacy. Through combining the genre of apologia with research on organizational communication tactics, I present five theoretical ways in which sports corporations, like the NFL, can begin to rebuild their public image in the wake of a crisis. These five strategies help to inform the salience of apologia theory as well as the light it can shed on corporate communication when combined with studies on organizational discourse.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierJarvis_colostate_0053N_13633.pdf
dc.identifier.urihttp://hdl.handle.net/10217/176605
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectcorporate
dc.subjectNational Football League
dc.subjectsports
dc.subjectidentification
dc.subjectapologia
dc.subjectrhetoric
dc.title"The season from hell": the genre of corporate sports apologia
dc.title.alternativeThe season from hell: the genre of corporate sports apologia
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineCommunication Studies
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts (M.A.)

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Jarvis_colostate_0053N_13633.pdf
Size:
666.72 KB
Format:
Adobe Portable Document Format
Download

Collections

2000-2019
Theses and Dissertations