"The season from hell": the genre of corporate sports apologia
In the fall of 2014 the National Football League (NFL) experienced a drastic rise in the publicity of player arrests for domestic violence. Not only did the case of Ray Rice, who was video taped brutally assaulting his fiancé, receive public attention, but this case was quickly followed up with arrests of Greg Hardy, Ray McDonald, and Adrian Peterson. Suddenly, domestic violence was a serious problem in discord with public values. This project examines the NFL's response to the domestic violence crisis during the 2014 to 2015 football season and its efforts to regain public legitimacy. Through ...
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