Ellie Prehn: capstone

Abstract

The artist's statement: The biggest thing I'm still learning as a designer is being open to constant change; as you can imagine, it's difficult to redo an entire logo after you're so excited about the concept you've created. This has been the main focus of my design: taking feedback swiftly and tweaking to what is more practical, efficient, and smart—even if that means scrapping my original ideas. My biggest goal is for my client to be excited about our design, and for it to go beyond their expectations; after all, it's scary to trust someone with the face of your brand, business, company, etc. From my time at CSU, it's been most helpful to widen my background not only through graphic design but also through web design and development. Because I have created multiple websites from scratch, I am able to apply my knowledge of web accessibility and usability to print materials, logo-building, and even branding projects. I also very much enjoy the challenge of taking a prompt or client's idea and building their own little world around it, especially when that means incorporating mixed media—like print, web design, packaging, and even animation. I am always aiming to create something that is exciting to unfold, something that makes the viewer want more.