Sweet persuasion: decoding CGM apps' strategies on Instagram in the age of health and wellness
| dc.contributor.author | Gopalakrishna Anuradha, Vybhavi Krishna, author | |
| dc.contributor.author | Sivakumar, Gayathri, advisor | |
| dc.contributor.author | Tham, Samuel, committee member | |
| dc.contributor.author | Most, David, committee member | |
| dc.date.accessioned | 2024-09-09T20:51:09Z | |
| dc.date.available | 2024-09-09T20:51:09Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The study investigates how Continuous Glucose Monitor (CGM) companies are now expanding beyond diabetes management. They are expanding their horizons to include non-diabetes individuals who are struggling with weight management, and this new development is reflected in their Instagram messaging strategies. Psychological phenomena derived from social cognitive theory, such as observational learning, forethought, self-efficacy, and other content strategies suggested from Hubspot reports, like the format of the post, caption length, and the time of the post, are used to engage the audience on the platform. Nutrisensio, Levels, and January AI's Instagram posts and their engagement rates are used to conduct a quantitative content analysis. The findings prove the presence of these strategies and suggest techniques that can be used in health tech Instagram accounts to make better connections with the audience. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | GopalakrishnaAnuradha_colostate_0053N_18464.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/239135 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2020- | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | Sweet persuasion: decoding CGM apps' strategies on Instagram in the age of health and wellness | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Journalism and Media Communication | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
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