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Is location key?: an eye-tracking investigation of attention to nutrition information among young women and men

dc.contributor.authorJohnson, Ashlie Nichole, author
dc.contributor.authorGraham, Dan, advisor
dc.contributor.authorCanetto, Silvia, advisor
dc.contributor.authorShomaker, Lauren, committee member
dc.date.accessioned2018-09-10T20:04:25Z
dc.date.available2018-09-10T20:04:25Z
dc.date.issued2018
dc.description.abstractAttention is a precursor for decision making and has been shown to be influential in the effective use of nutrition labels. Attention to nutrition information varies based on factors related to the individual, such as sex, and to the label, such as nutrient location. Given the previous findings that individuals tend to give more attention to the top portions of nutrition labels, this study used eye-tracking measures to explore whether moving three nutrients (sugar, fiber, and sodium) to higher positions on a label could increase attention and lead to healthier food choices. This study also sought to replicate previous findings of sex differences and over-reporting tendencies in label reading. Results from 112 undergraduate women (55.4%) and men showed that the novel label alteration had no significant effects on the attention to the moved nutrients or the healthfulness of subsequent food selections. No sex differences were found with regard to label reading, however, women had significantly higher rates of restrained eating and dieting behaviors (p<.015). Participants significantly over-reported their attention to sugar, but were accurate in predicting their low levels of attention to the other nutrients and to the label as a whole. The finding that sugar as a nutrient had distinct trends in this study highlights the need for future investigations aimed to distinguish potential nutrient-specific effects. Further research is needed to test the effectiveness of a greater variety of label formats using larger and more diverse samples.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierJohnson_colostate_0053N_14895.pdf
dc.identifier.urihttps://hdl.handle.net/10217/191310
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjecteye-tracking
dc.subjectnutrition labels
dc.subjectsex-differences
dc.subjectfood selection
dc.subjectattention
dc.subjectover-reporting
dc.titleIs location key?: an eye-tracking investigation of attention to nutrition information among young women and men
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplinePsychology
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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