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An experiment analyzing information overload and its impact on students' consumer knowledge of high-definition television

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dc.contributor.authorVigil, Anthony Taeyang, author
dc.contributor.authorSeel, Peter B., advisor
dc.contributor.authorSwitzer, Jamie S., committee member
dc.contributor.authorVigil, Patricia M., committee member
dc.date.accessioned2007-01-03T05:16:31Z
dc.date.available2007-01-03T05:16:31Z
dc.date.issued2011
dc.description.abstractThis study examined college students' consumer knowledge and how information overload affect students' understanding of High-Definition Television (HDTV). It explored the possible contributing attributes that may lead to information overload. It examined students' knowledge of High-Definition Television, and how both experience and perception of HDTV can influence information intake. When High-Definition TV was being touted to the world, broadcasters, manufacturers, and the government were rushing to inform the public of the transition and its impact. From $40 coupons for conversion boxes to differences between Plasma and DLP, the consumer was inundated with information related to HDTV. This study looks at the various constructs that create information overload allowing us to avoid useless, fragmented information that can hinder the decision making process. It provides insight into how consumers ingested this flow of information that can possibly save millions in information promotion and dispersion. Additionally, it provides important comprehensive substance to uncovering consumer behavior.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierVigil_colostate_0053N_10307.pdf
dc.identifier.urihttp://hdl.handle.net/10217/47418
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectadoption
dc.subjectcognitive load
dc.subjectconsumer knowledge
dc.subjecthigh-definition television
dc.subjectinformation overload
dc.subjecttechnology
dc.titleAn experiment analyzing information overload and its impact on students' consumer knowledge of high-definition television
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Technical Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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