An experiment analyzing information overload and its impact on students' consumer knowledge of high-definition television
Date
2011
Authors
Vigil, Anthony Taeyang, author
Seel, Peter B., advisor
Switzer, Jamie S., committee member
Vigil, Patricia M., committee member
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Abstract
This study examined college students' consumer knowledge and how information overload affect students' understanding of High-Definition Television (HDTV). It explored the possible contributing attributes that may lead to information overload. It examined students' knowledge of High-Definition Television, and how both experience and perception of HDTV can influence information intake. When High-Definition TV was being touted to the world, broadcasters, manufacturers, and the government were rushing to inform the public of the transition and its impact. From $40 coupons for conversion boxes to differences between Plasma and DLP, the consumer was inundated with information related to HDTV. This study looks at the various constructs that create information overload allowing us to avoid useless, fragmented information that can hinder the decision making process. It provides insight into how consumers ingested this flow of information that can possibly save millions in information promotion and dispersion. Additionally, it provides important comprehensive substance to uncovering consumer behavior.
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Subject
adoption
cognitive load
consumer knowledge
high-definition television
information overload
technology