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Creating loyal customers through social responsibility: how do dairy consumers value issue-based initiatives?

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dc.contributor.authorDeselnicu, Oana, author
dc.contributor.authorCostanigro, Marco, author
dc.contributor.authorThilmany-McFadden, Dawn, author
dc.contributor.authorColorado State University, Department of Agricultural and Resource Economics, publisher
dc.date.accessioned2007-01-03T08:10:18Z
dc.date.available2007-01-03T08:10:18Z
dc.date.issued2012-08
dc.description.abstractBusinesses commonly seek ways to increase their competitive advantage in the marketplace, and marketing strategies often include differentiation through brands, promotions, label information or placement in popular marketplaces. An increasing number of food companies are creating loyal customers through connecting to concerns buyers may have about the environment, food safety, community issues and other social issues. This fact sheet explores how the dairy industry could frame their company actions to best match the interests, perceptions and values of dairy consumers.
dc.description.sponsorshipThis project was funded by a grant from Aurora Organic Cairy, Platteville, Colorado.
dc.format.mediumborn digital
dc.format.mediumreports
dc.identifier.urihttp://hdl.handle.net/10217/67840
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartofAgricultural Marketing
dc.relation.ispartofAgricultural marketing report (Colorado State University. Dept. of Agricultural and Resource Economics), AMR 12-01
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectUSDA Organic
dc.subjectdairy farmers
dc.subjectRBST-free
dc.subjectconsumer loyalty
dc.subjectsocial initiatives
dc.subjectUSDA Organic
dc.subjectdairy farmers
dc.subjectRBST-free
dc.subjectconsumer loyalty
dc.subjectsocial initiatives
dc.titleCreating loyal customers through social responsibility: how do dairy consumers value issue-based initiatives?
dc.typeText

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