Corporate communication and intra-organizational legitimacy
| dc.contributor.author | Hooper, Alissa, author | |
| dc.contributor.author | Williams, Elizabeth, advisor | |
| dc.contributor.author | Khrebtan-Hörhager, Julia, committee member | |
| dc.contributor.author | Christen, Cindy, committee member | |
| dc.date.accessioned | 2018-01-17T16:45:40Z | |
| dc.date.available | 2018-01-17T16:45:40Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | This exploratory study investigates the ways in which corporate communication professionals struggle to attain legitimacy within their respective organizations and what tools and strategies are used to navigate an illegitimate, intra-organizational state. This thesis works to connect the gap between the literature written about the field of corporate communication at its inception and the reality now lived by the thousands of individuals who declare corporate communication as their profession nationally. Using the constant comparative method to analyze interviews of corporate communication professionals, the researcher will share a broad interpretation about which areas the sample stated corporate communication professionals are currently struggling for legitimacy and what tools and strategies can be used to effectively navigate this tension. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | Hooper_colostate_0053N_14480.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/185665 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.subject | legitimization | |
| dc.subject | organizational legitimacy | |
| dc.subject | corporate communication | |
| dc.subject | public relations | |
| dc.subject | organizational communication | |
| dc.title | Corporate communication and intra-organizational legitimacy | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Communication Studies | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Arts (M.A.) |
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