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Revival of Hejaz tribal embroidery using digital design technology: a collaborative design process engaging Saudi female academics

dc.contributor.authorEjeimi, Sahar H., author
dc.contributor.authorSparks, Diane, advisor
dc.contributor.authorYan, Ruoh-Nan, advisor
dc.contributor.authorRyan, Ajean, committee member
dc.date.accessioned2016-07-13T14:50:22Z
dc.date.available2017-07-12T06:30:24Z
dc.date.issued2016
dc.description.abstractThe purpose of the study was to create a collection of professional dress ensembles for Saudi female academics based on their preferences. Two models underpinned this research study: the FEA consumers’ needs model combined with the collaborative design model in order to engage study participants into the design process. A mixed methods approach was implemented in this study in terms of data collection process to examine participants’ FEA preferences within two phases of the design process. First data were collected via online survey from eight participants to evaluate and give suggestions for the eight preliminary sketches. The data were used as feedback to refine the designs in the second phase. The final phase of the project included data collection onsite in Jeddah, Saudi Arabia, using questionnaires and focus group discussion with 12 participants. This data helped assess whether the final garment collection met participants’ professional needs, and if participants would be willing to wear them. Results from this study showed that the ratings for the final garments were generally higher than the first sketches in the first phase. Results revealed that the aesthetic aspect was rated the most preferred by the participants among the FEA aspects. Results also indicated that Silver Waves design received the highest rating among the designs in terms of FEA aspects. Qualitative results showed that participants were willing to wear the garments in this study as the garments represented heritage, looked contemporary, and had versatile uses. Participants were also willing to pay more for culturally inspired work attire. Discussion and conclusions are presented.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifier.urihttp://hdl.handle.net/10217/173512
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectcomputer-aided-design
dc.subjectSaudi Arabia
dc.subjectco-design
dc.subjecttextile design
dc.subjectHejazi embroidery
dc.titleRevival of Hejaz tribal embroidery using digital design technology: a collaborative design process engaging Saudi female academics
dc.typeText
dcterms.embargo.expires2017-07-12
dcterms.embargo.terms2017-07-12
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineDesign and Merchandising
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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