Revival of Hejaz tribal embroidery using digital design technology: a collaborative design process engaging Saudi female academics
Date
2016
Authors
Ejeimi, Sahar H., author
Sparks, Diane, advisor
Yan, Ruoh-Nan, advisor
Ryan, Ajean, committee member
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Abstract
The purpose of the study was to create a collection of professional dress ensembles for Saudi female academics based on their preferences. Two models underpinned this research study: the FEA consumers’ needs model combined with the collaborative design model in order to engage study participants into the design process. A mixed methods approach was implemented in this study in terms of data collection process to examine participants’ FEA preferences within two phases of the design process. First data were collected via online survey from eight participants to evaluate and give suggestions for the eight preliminary sketches. The data were used as feedback to refine the designs in the second phase. The final phase of the project included data collection onsite in Jeddah, Saudi Arabia, using questionnaires and focus group discussion with 12 participants. This data helped assess whether the final garment collection met participants’ professional needs, and if participants would be willing to wear them. Results from this study showed that the ratings for the final garments were generally higher than the first sketches in the first phase. Results revealed that the aesthetic aspect was rated the most preferred by the participants among the FEA aspects. Results also indicated that Silver Waves design received the highest rating among the designs in terms of FEA aspects. Qualitative results showed that participants were willing to wear the garments in this study as the garments represented heritage, looked contemporary, and had versatile uses. Participants were also willing to pay more for culturally inspired work attire. Discussion and conclusions are presented.
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Subject
computer-aided-design
Saudi Arabia
co-design
textile design
Hejazi embroidery