Redesign of non-profit website: improving user experience for greater impact
Date
2024
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Abstract
A non-profit organization focused on raising awareness and donations for their cause needs a website that engages their users. This thesis explored the redesign of a northern Colorado non-profit organization to enhance user experience (UX) and user interface (UI) through a combination of user-centered design principles, accessibility improvements, and elevated functionality. The process to complete this project involved evaluating the current website’s limitations, conducting A/B testing, and applying learned web design techniques to create a more friendly, visually appealing, and informative platform. By improving the website's UX/UI, this thesis aims to increase community engagement and support.
Description
University Honors Program, College of Business.