Taylor Cleveland: capstone
Date
2013
Authors
Cleveland, Taylor, artist
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Abstract
The artist's statement: The approach I take with my work is very fluid and always changing. Much of my design work reflects my growth not only as a graphic designer but also as a person. I'm not the kind of person who sketches out numerous ideas until I find something that works. If I sit there and overthink it, it forms a road block and nothing is getting through. I find my best work comes from trial and error of actually working on the computer and most of the time, those errors or accidental mistakes, turn out to be what is most interesting and eye-catching about the piece. Much of my own creations stem from research along with inspiration from the places I've been, the people I see, or just my own personal experiences. I need to be able to understand the client's needs and the message they want to portray with their company in order for me to design a concept that is accepted by both the client and their target audience. One thing I find myself struggling with when approaching various projects is overthinking that what I have is too simple. Less isn't always more but it is something that has deemed effective in my work. When people view my design work, I want it to read like a story, having their eye move easily through the piece. I want each aspect of it to have a purpose and meaning, in addition to having the audience take notice of that as well. Each line, text, and design element is in its place for a reason. One of my greatest inspirations for many of my works derives from American Designer, Paula Sher. Her typographical designs are so elaborate, that looking forward into my design career, I hope to constantly challenge myself with new ways in approaching design solutions. My goal is to create something that is not just aesthetically pleasing but also unique all in its own.
Description
Colorado State University Art Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.
Capstone contains the artist's statement, a list of works, and images of works.