"Can we fix it?": Bob the Builder as a discursive resource for children
This thesis examines the discourses and representations constructed in the popular children's television series Bob the Builder--a discursive resource that engages work as its central theme. Through a critical cultural lens, the study uses critical discourse analysis and visual semiotics to explore the constructions of work/er, organization, non-work activities, family, gender, and diversity as they are (re)presented in the show. The study found that Bob the Builder distinctly (re)presents values of the postmodern, postindustrial worker of Western, advanced corporate capitalism. Leisure and play ...
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