Graphic cigarette package warning labels: investigating the effectiveness of graphic images among new and occasional smokers
Smoking is a major public health concern. As a result of recent legislation, cigarette manufacturers will soon be required to display graphic pictorial depictions of the health consequences of tobacco on all products sold in the U.S. Research has shown that fear appeal messages can be effective for health behavior change, but little research has examined the effects of graphic imagery in warning messages. The present study explored the effectiveness of graphic and non-graphic cigarette package warning labels and examined potential mediating processes among occasional and recently initiating ...
(For more, see "View full record.")