Communicating the right message on the wrong medium : the construction of competent messages in medium rule-violation situations
This study examines medium rule violations, or violations of people's expectancies for appropriate media selection. Examples of medium rule violations abound and include, for instance, breaking up through email and being fired over the phone. Previous scholarship (Gershon, 2010; Starks, 2007; Westmyer, DiCioccio, & Rubin, 1998) suggests that media selection may be, in some situations, a rule-governed behavior. This study proposes a unified term, "medium violations," for violations of such medium rules for appropriate media selection. In addition, it suggests a framework, drawn from Shimanoff's ...