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dc.contributor.advisorLong, Marilee
dc.contributor.authorGrace, Jesse N.
dc.contributor.committeememberAnderson, Ashley
dc.contributor.committeememberGraham, Dan
dc.date.accessioned2019-01-07T17:19:20Z
dc.date.available2019-01-07T17:19:20Z
dc.date.issued2018
dc.description2018 Fall.
dc.descriptionIncludes bibliographical references.
dc.description.abstractThis study investigated how individual differences, such as exercise and healthy nutrition involvement, attitudes, and motivations, affect selective exposure to variously framed health messages. The study starts to bridge a gap in the social marketing literature, which mainly focuses on message effectiveness. Yet, it is not possible for a message to successfully promote healthy behavior change if it is not selected in the first place. The study utilized a split-plot, quasi-experimental design. The participants were shown four article headlines per topic; the two topics were healthy nutrition and exercise. For each topic, the article headlines were manipulated in a 2 (motivation frame: appearance vs. health) x 2 (strategy frame: gain vs. loss) within-subjects design. Selective exposure was measured unobtrusively by noting the order in which participants chose articles to read and the amount of time participants spent reading each article they chose. The results show individual differences influence message selection, therefore providing evidence for the importance of individual differences with regard to message framing. The study contributes to selective exposure, strategic communication, and health communication literature, as well as contributing to our knowledge of message tailoring for social marketing of healthy behavior changes and maintenance.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierGrace_colostate_0053N_15168.pdf
dc.identifier.urihttps://hdl.handle.net/10217/193139
dc.languageEnglish
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019 - CSU Theses and Dissertations
dc.rightsCopyright of the original work is retained by the author.
dc.subjecthealth communication
dc.subjectobjectification
dc.subjectsocial marketing
dc.subjectobesity
dc.subjectframing
dc.subjectselective exposure
dc.titleYou've only got your looks to lose: the effects of message framing and individual-level differences on selective exposure to health messages
dc.typeText
dcterms.rights.dplaThe copyright and related rights status of this Item has not been evaluated (https://rightsstatements.org/vocab/CNE/1.0/). Please refer to the organization that has made the Item available for more information.
thesis.degree.disciplineJournalism and Media Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)


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