You've only got your looks to lose: the effects of message framing and individual-level differences on selective exposure to health messages
| dc.contributor.author | Grace, Jesse N., author | |
| dc.contributor.author | Long, Marilee, advisor | |
| dc.contributor.author | Anderson, Ashley, committee member | |
| dc.contributor.author | Graham, Dan, committee member | |
| dc.date.accessioned | 2019-01-07T17:19:20Z | |
| dc.date.available | 2019-01-07T17:19:20Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | This study investigated how individual differences, such as exercise and healthy nutrition involvement, attitudes, and motivations, affect selective exposure to variously framed health messages. The study starts to bridge a gap in the social marketing literature, which mainly focuses on message effectiveness. Yet, it is not possible for a message to successfully promote healthy behavior change if it is not selected in the first place. The study utilized a split-plot, quasi-experimental design. The participants were shown four article headlines per topic; the two topics were healthy nutrition and exercise. For each topic, the article headlines were manipulated in a 2 (motivation frame: appearance vs. health) x 2 (strategy frame: gain vs. loss) within-subjects design. Selective exposure was measured unobtrusively by noting the order in which participants chose articles to read and the amount of time participants spent reading each article they chose. The results show individual differences influence message selection, therefore providing evidence for the importance of individual differences with regard to message framing. The study contributes to selective exposure, strategic communication, and health communication literature, as well as contributing to our knowledge of message tailoring for social marketing of healthy behavior changes and maintenance. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | Grace_colostate_0053N_15168.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/193139 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | You've only got your looks to lose: the effects of message framing and individual-level differences on selective exposure to health messages | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Journalism and Media Communication | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
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