You've only got your looks to lose: the effects of message framing and individual-level differences on selective exposure to health messages
This study investigated how individual differences, such as exercise and healthy nutrition involvement, attitudes, and motivations, affect selective exposure to variously framed health messages. The study starts to bridge a gap in the social marketing literature, which mainly focuses on message effectiveness. Yet, it is not possible for a message to successfully promote healthy behavior change if it is not selected in the first place. The study utilized a split-plot, quasi-experimental design. The participants were shown four article headlines per topic; the two topics were healthy nutrition and ...
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