Examining factors that influence alumni giving from traditional and online MBA alumni at Colorado State University
Increasingly, institutions of higher education seek out alumni support to help offset budget cuts and look toward technological advances to lower costs of instruction and create new revenue streams. In light of the desire to increase funding for university programs and the potential giving-power of MBA alumni, this study investigates factors that influence alumni giving from traditional and online MBA alumni. The relationship between sense of community, alumni demographics and donor behavior and attitudes is explored to consider factors that might predict alumni giving behavior and attitudes. ...
(For more, see "View full record.")