Examining factors that influence alumni giving from traditional and online MBA alumni at Colorado State University
| dc.contributor.author | Guild, Erin, author | |
| dc.contributor.author | Kuk, Linda, advisor | |
| dc.contributor.author | Kaiser, Leann, committee member | |
| dc.contributor.author | Kaminski, Karen, committee member | |
| dc.contributor.author | Weiss, John, committee member | |
| dc.date.accessioned | 2018-06-12T16:14:11Z | |
| dc.date.available | 2018-06-12T16:14:11Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Increasingly, institutions of higher education seek out alumni support to help offset budget cuts and look toward technological advances to lower costs of instruction and create new revenue streams. In light of the desire to increase funding for university programs and the potential giving-power of MBA alumni, this study investigates factors that influence alumni giving from traditional and online MBA alumni. The relationship between sense of community, alumni demographics and donor behavior and attitudes is explored to consider factors that might predict alumni giving behavior and attitudes. This quantitative study uses logistic regression and independent samples test statistical methods to reveal that the odds of an alumnus making a financial donation are increasingly greater as age increases and as gender is female. Analysis also suggests that the odds of an alumnus making a financial donation are increasingly greater as sense of community increases. Statistical analysis shows that online CSU MBA alumni are different than traditional face-to-face CSU MBA alumni on sense of community, whereby the sense of community score for the online alumni is significantly lower than the score for traditional face-to-face alumni. Analysis in this study also demonstrates, however, that online alumni do not differ from face-to-face alumni on the following characteristics: age; donor status; attitude toward giving; gender; citizenship; and race/ethnicity. | |
| dc.format.medium | born digital | |
| dc.format.medium | doctoral dissertations | |
| dc.identifier | Guild_colostate_0053A_14755.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/189373 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | Examining factors that influence alumni giving from traditional and online MBA alumni at Colorado State University | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Education | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Doctoral | |
| thesis.degree.name | Doctor of Philosophy (Ph.D.) |
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