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dc.contributor.advisorJablonski, Becca
dc.contributor.authorNaasz, Elizabeth
dc.contributor.committeememberThilmany, Dawn
dc.contributor.committeememberAbrams, Katie
dc.date.accessioned2018-06-12T16:14:02Z
dc.date.available2018-06-12T16:14:02Z
dc.date.issued2018
dc.description2018 Spring.
dc.descriptionIncludes bibliographical references.
dc.description.abstractDemand for local food has grown within the last several decades, leading to changes in the ways consumers shop for their food for at-home consumption. Many previous studies have investigated demand for local food in order to understand if and how private and public attributes, behaviors, and attitudes affect consumers' decisions to purchase local food. However, few studies have explored how these factors are related to a consumer's use of search, experience, and credence dimensions used when shopping and how these vary between different types of local food consumers. This study attempts to understand how consumers who are purchasing state branded products, interested in purchasing locally grown vegetables and fruits, and shopping at direct markets use product attributes, behaviors, and attitudes in different ways and how these factors relate to search, experience, and credence dimensions. We find that individuals interested in state branded products and locally grown vegetables are more likely to use experience dimensions, individuals interested in state grown fruits are more likely to use search dimensions, and individuals shopping at direct markets are more likely to use credence dimensions. These results provide insight into why these dimensions are most likely to be utilized by certain consumer groups and why the consumer groups differ.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierNaasz_colostate_0053N_14717.pdf
dc.identifier.urihttps://hdl.handle.net/10217/189339
dc.languageEnglish
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019 - CSU Theses and Dissertations
dc.rightsCopyright of the original work is retained by the author.
dc.subjectlocal food
dc.subjectdirect-to-consumer markets
dc.subjectstate branding program
dc.titleHow Coloradoan's attributes, behaviors, and attitudes affect demand for local food
dc.typeText
dcterms.rights.dplaThe copyright and related rights status of this item has not been evaluated (https://rightsstatements.org/vocab/CNE/1.0/). Please refer to the organization that has made the Item available for more information.
thesis.degree.disciplineAgricultural and Resource Economics
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)


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