How Coloradoan's attributes, behaviors, and attitudes affect demand for local food
| dc.contributor.author | Naasz, Elizabeth, author | |
| dc.contributor.author | Jablonski, Becca, advisor | |
| dc.contributor.author | Thilmany, Dawn, committee member | |
| dc.contributor.author | Abrams, Katie, committee member | |
| dc.date.accessioned | 2018-06-12T16:14:02Z | |
| dc.date.available | 2018-06-12T16:14:02Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Demand for local food has grown within the last several decades, leading to changes in the ways consumers shop for their food for at-home consumption. Many previous studies have investigated demand for local food in order to understand if and how private and public attributes, behaviors, and attitudes affect consumers' decisions to purchase local food. However, few studies have explored how these factors are related to a consumer's use of search, experience, and credence dimensions used when shopping and how these vary between different types of local food consumers. This study attempts to understand how consumers who are purchasing state branded products, interested in purchasing locally grown vegetables and fruits, and shopping at direct markets use product attributes, behaviors, and attitudes in different ways and how these factors relate to search, experience, and credence dimensions. We find that individuals interested in state branded products and locally grown vegetables are more likely to use experience dimensions, individuals interested in state grown fruits are more likely to use search dimensions, and individuals shopping at direct markets are more likely to use credence dimensions. These results provide insight into why these dimensions are most likely to be utilized by certain consumer groups and why the consumer groups differ. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | Naasz_colostate_0053N_14717.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/189339 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.subject | local food | |
| dc.subject | direct-to-consumer markets | |
| dc.subject | state branding program | |
| dc.title | How Coloradoan's attributes, behaviors, and attitudes affect demand for local food | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Agricultural and Resource Economics | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
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