Does age influence biltong hunters behaviour?
When looking at market segmentation, age is often used to segment tourism markets. This was also the case with this study, where age was used to perform a market segmentation of South African biltong hunters. The aim was to determine how age affects hunters' behaviour. Data were obtained during the 2015 national hunters' survey. During this time, 492 completed questionnaires were obtained. The results showed that age does affect hunters' behaviour. Firstly, the results revealed that the main motive for hunters to hunt is to escape, to be in nature and to obtain meat; and secondly, age affects ...
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