Rhetorical resonance: exploring potentiality through materiality and symbolicity
Using the Mall of America in Bloomington, Minnesota, as an artifact for analysis, this thesis investigates how rhetoric and communication scholars can better understand and investigate the linkages between material objects and symbolic discourses as they pertain to the production of rhetorics. This thesis offers a theory of rhetorical resonance to guide the analysis of how multiple material and symbolic components resonate together and produce rhetorics. Building from theories of affect and ambience, rhetorical resonance offers a way for scholars to analyze the effects of materiality and symbolicity ...
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