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    Consumer acculturation and reacculturation experience: Taiwanese returnees' negotiation of roles and identity through dress

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    http://hdl.handle.net/10217/170332
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    Abstract
    The purpose of this interpretive study is to qualitatively analyze the process of consumer acculturation and reacculturation through consumption practices related to dress by which Chinese women from Taiwan negotiated their roles and identity in their home culture (Taiwan), host culture (United States) and upon returning to their home culture (Taiwan). This study focuses on these womens' experiences as they moved across cultures, specifically looking at their perception of home and host culture, dress strategies, cultural value orientation, and how these influenced their consumer acculturation ...
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    Author(s)
    Zarubin, Tracy

    Advisor(s)
    Yan, Ruoh-Nan

    Date Issued
    2015
    Format
    born digital; masters theses
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    • 2000-2019 - CSU Theses and Dissertations
    • Theses and Dissertations - Department of Design and Merchandising

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