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Consumer acculturation and reacculturation experience: Taiwanese returnees' negotiation of roles and identity through dress

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dc.contributor.authorZarubin, Tracy, author
dc.contributor.authorYan, Ruoh-Nan, advisor
dc.contributor.authorOgle, Jennifer, committee member
dc.contributor.authorKwiatkowski, Lynn, committee member
dc.date.accessioned2016-01-11T15:13:45Z
dc.date.available2016-01-11T15:13:45Z
dc.date.issued2015
dc.description.abstractThe purpose of this interpretive study is to qualitatively analyze the process of consumer acculturation and reacculturation through consumption practices related to dress by which Chinese women from Taiwan negotiated their roles and identity in their home culture (Taiwan), host culture (United States) and upon returning to their home culture (Taiwan). This study focuses on these womens' experiences as they moved across cultures, specifically looking at their perception of home and host culture, dress strategies, cultural value orientation, and how these influenced their consumer acculturation and reacculturating outcomes. Based on the findings of this study, a consumer acculturation model for returnees has been developed. This model reflects these womens' experiences as they transitioned across two different cultures, highlighting factors that contributed to the outcomes of assimilation, maintenance and resistance. This study found that the reacculturation process was a much harder transition than acculturating to a host culture because participants were undergoing a major role transition from student to working professional and they had no expectations of what this life would be like, making it difficult to adjust. Also, segregation was altogether not an outcome. This research provides new insights into the complex and dynamic process of consumer acculturation and reacculturation of women as they transition from home to host and back to home culture.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierZarubin_colostate_0053N_13303.pdf
dc.identifier.urihttp://hdl.handle.net/10217/170332
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectconsumer acculturation
dc.subjectconsumption practices
dc.subjectcultural value orientation
dc.subjectreacculturation
dc.subjectrole identity
dc.subjectTaiwanese women
dc.titleConsumer acculturation and reacculturation experience: Taiwanese returnees' negotiation of roles and identity through dress
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineDesign and Merchandising
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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