Context-specific social norms intervention to reduce college student alcohol use: manipulating reference groups to target tailgating students, A
Alcohol use among college students may result in a variety of ill effects for students and their community. The social norms approach is commonly employed to address these issues, targeting individuals' perceptions of normative consumption. However, normative interventions have rarely been implemented in specific situations or contexts that encourage alcohol consumption, when college students need prevention programming the most. Moreover, researchers have often ignored the important gender differences that exist in alcohol use by providing gender-neutral norms. In the current investigation, a ...
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