This digital collection includes presentations given at the 8th International Wildlife Ranching Symposium held in 2014 for the symposium theme: Business of Conservation.
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Browsing Business of Conservation by Author "Saayman, Melville, speaker"
(Colorado State University. Libraries, 2014-09) Saayman, Melville, speaker; van der Merwe, Peet, speaker; van Hoven, Wouter, moderator; International Wildlife Ranching Symposium, producer
Growth in the number of game farms and hunting lodges (operators) in Southern Africa has created fierce competition amongst these hunting operations. In order to remain competitive it is important to determine what hunters regard as important in order to have a memorable experience. The literature review revealed that different markets (hunters) have different expectations and needs and for that reason the purpose of this paper is to determine the aspects that contribute to a memorable experience of foreign (trophy) hunters who hunted in South Africa in 2013. In addition the paper will also determine which socio demographic and behavioural variables influence memorability. This was achieved by conducting a structured questionnaire survey and the results are of high importance to hunting operators and product developers alike. It is also the first time that such a study is conducted amongst South African international hunters.
