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Motivating environmentally responsible behavior: an examination of message appeals from the reasonable person model

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dc.contributor.authorBuczynski, Elizabeth M., author
dc.contributor.authorChristen, Cindy, advisor
dc.contributor.authorBright, Alan, committee member
dc.contributor.authorO'Keefe, Garrett, committee member
dc.date.accessioned2022-04-21T16:52:55Z
dc.date.available2022-04-21T16:52:55Z
dc.date.issued2010
dc.descriptionCovers not scanned.
dc.descriptionPrint version deaccessioned 2022.
dc.description.abstractThis study operationalized a new model of environmentally responsible behavior as message appeals and tested its utility in predicting intention to reduce consumption of petroleum-based plastic shopping bags. The Reasonable Person Model (RPM) of environmentally responsible behavior hypothesizes that a mix of self-interest, altruism, personal norms, desirable choices, and participatory problem solving are the best predictors of behavior. This study employed a posttest-only experimental design to test the relative effectiveness of appeals to altruism, self-interest, and a combined RPM appeal to self-interest and multiple desirable choices among undergraduate students at Colorado State University. Appeals were presented in the form of written messages and effectiveness of each appeal was measured as expressed intentions. While the appeals used were unable to influence participant intentions to engage in the target behavior in a statistically significant manner, this study confirmed that the level of importance participants place on environmental protection was a significant predictor of intentions to perform the suggested environmentally responsible behavior. These results were used to re-examine recommendations from past theoretical literature about how to craft effective environmental appeals and messages.
dc.format.mediummasters theses
dc.identifier.urihttps://hdl.handle.net/10217/234764
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relationCatalog record number (MMS ID): 991014138709703361
dc.relationGE195.7 .B839 2010
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subject.lcshEnvironmental responsibility
dc.subject.lcshMotivation (Psychology)
dc.titleMotivating environmentally responsible behavior: an examination of message appeals from the reasonable person model
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Technical Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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