Mind the gap: the value-action gap, nudges, and an ecosocial vision
Date
2019
Authors
Croteau, Jessica, author
Macdonald, Bradley, advisor
Betsill, Michele, committee member
Dickinson, Greg, committee member
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Abstract
This thesis explores the question: Why do even those with environmental awareness and attitudes often fail to act in an environmental manner? This question begs a second: How can environmental behaviors be engendered? To explore these questions, I first worked to understand the current state of the environment to determine if there is an environmental crisis. The evidence suggests there is an environmental problem, and further, that a majority of humans are aware and opposed to environmental degradation. I then study the environmental value-action gap, or the gap between an individual's environmental attitudes and lack of environmental action. To understand this phenomenon, I studied the individual barriers to action presented in the literature. While compelling, I believe a study of the systemic barriers must also be addressed and discussed the ways in which structural factors work to hinder environmental action. I conclude my thesis with a novel discussion of the use of nudge theory to remove the gap between environmental values and action. However, I note there must be the development of a Critical Nudge Theory, within a new world vision—an Ecosocial vision—to work toward a truly socially and ecologically harmonious future.
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Subject
ecosocial
environmental behavior
value action gap
environment
critical nudge
nudge