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Personality traits and their effect on Facebook user habits

dc.contributor.authorJohnson, Chance William Garrett, author
dc.contributor.authorPlaisance, Patrick, advisor
dc.contributor.authorSwitzer, Jamie, committee member
dc.contributor.authorMarx, Nick, committee member
dc.date.accessioned2016-07-13T14:50:10Z
dc.date.available2016-07-13T14:50:10Z
dc.date.issued2016
dc.descriptionZip file contains participant letter and survey.
dc.description.abstractA survey, conducted in cooperation with faculty and staff at Colorado State University, was conducted with CSU undergraduates (n = 125) to explore how personality traits affect Facebook use and levels of self-disclosure among users. The intent was to explain why individuals partake in certain activities, and at what levels they engage in self-disclosure on Facebook based on their personality traits and gender. This study employed the Big Five Personality Test and the Narcissistic Personality Inventory in the first part of a survey to test the levels of the personality traits narcissism, extroversion, openness to experience, conscientiousness, agreeableness, and neuroticism. The second half of the survey asked a variety of questions listed as scaled items concerning Facebook activities having to do with self-disclosure, and at what levels the participants engage in each activity. While the personality traits observed were unable to predict the participants’ motivations for Facebook use and levels of self-disclosure in a statistically significant manner, this study confirmed that gender was a significant predictor of whether females or males engage in a certain activity more often, and at what level. These results were used to re-examine recommendations from past theoretical literature about how to predict Facebook behavior based on personality traits.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.format.mediumZIP
dc.format.mediumPDF
dc.identifierJohnson_colostate_0053N_13292.pdf
dc.identifier.urihttp://hdl.handle.net/10217/173446
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.titlePersonality traits and their effect on Facebook user habits
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Media Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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