In times of extreme weather events: Gen Z and information seeking about climate change on digital media
| dc.contributor.author | Okeke, Ujunwa Melvis, author | |
| dc.contributor.author | Anderson, Ashley, advisor | |
| dc.contributor.author | Sivakumar, Gaya, committee member | |
| dc.contributor.author | Melzer, Susan, committee member | |
| dc.date.accessioned | 2019-06-14T17:06:57Z | |
| dc.date.available | 2019-06-14T17:06:57Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | This study aimed to examine the factors that motivate Gen Z members to seek information and engage in conversations in digital media around the topic of climate change. The current study adopted some individual-level factors from the original Risk Information Seeking and Processing model. An ordinary least squares regression model was used to explore data from an online survey administered to students (n=76) at Colorado State University. Results showed that informational subjective norms, current knowledge of extreme weather events, and perceptions of extreme weather events are related to climate change information seeking. In addition, information seeking, and the approach taken to process information leads to interactivity around climate change issues on digital media. One of the ways people get involved with climate change is seeking and having conversations on the topic. This research provides practical insights for reaching members of Generation Z. Stakeholders should utilize young adults' social networks to encourage more engagement on the topic, make an effort in writing articles that can alleviate people's hope not bash it. Encouragement of deeper engagement with the issue through alternative modes of communication and adding technological features that encourage interactions on online articles are recommended. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | Okeke_colostate_0053N_15462.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/195414 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | In times of extreme weather events: Gen Z and information seeking about climate change on digital media | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Journalism and Media Communication | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Okeke_colostate_0053N_15462_rev.pdf
- Size:
- 470.68 KB
- Format:
- Adobe Portable Document Format
- Description: