Parker Albin: capstone
Date
2023
Authors
Albin, Parker, artist
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Abstract
The artist's statement: I am a communicator, problem-solver, storytelling graphic designer based in Northern Colorado. My work primarily focuses on corporate branding, concentrating on sports. From designing with CSU Athletics for three years, I have been able to take on sports marketing projects, social media content, and environmental designs in Canvas Stadium. Alongside this, I've worked for Colorado State's Rec Center as a graphic designer within the MacComm team. I've been able to elevate the Rec's brand through stickers, posters, facility signage, digital screens, and apparel material all while staying within Colorado State University's brand guidelines. My mission is to give athletes a platform, tell their stories, and contribute to the love of the game. I'm able to do so through the Adobe Creative Suite programs like Photoshop, Illustrator, InDesign, After Effects, and Premier Pro. I've been inspired by real-world textures and materials when designing a brand for a sport. For example, I led CSU Women's Basketball brand this season and was inspired by hardwood floor textures and retro typographic treatments. I've been able to incorporate these assets and concentrate on overall "corporate" branding. Throughout my work, I emphasize the importance of telling stories in sport through design while providing teams or athletes a visual branding identity.
Description
Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.
Capstone contains the artist's statement, a list of works, and images of works.
Rights Access
Subject
graphic design