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(Lip)stick it to the man: how YouTube beauty videos can empower women

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dc.contributor.authorMarshall-McKelvey, Kira, author
dc.date.accessioned2017-11-13T15:23:07Z
dc.date.available2017-11-13T15:23:07Z
dc.date.issued2017
dc.description.abstract“(Lip)stick it to the Man: How YouTube Beauty Videos can Empower Women” explores the tensions between traditional notions of feminism and beauty videos. My project seeks to identify ways beauty gurus use feminist narrative and invitational rhetoric in order to empower their target audiences, and to challenge limited notions of feminism. In using close textual analysis of two popular beauty gurus’ videos, I code for inclusive rhetoric and storytelling that aligns with contemporary feminism. My findings about the agentive role viewers have in shaping feminist discourse online point to future studies that focus on audience-rhetor discourse.en_US
dc.format.mediumborn digital
dc.format.mediumStudent works
dc.format.mediumposters
dc.identifier.urihttps://hdl.handle.net/10217/184849
dc.languageEnglishen_US
dc.language.isoengen_US
dc.publisherColorado State University. Librariesen_US
dc.relation.ispartof2017 Projects
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectinvitational rhetoric
dc.subjectcollaboration
dc.subjectYouTube
dc.subjectcyberfeminism
dc.title(Lip)stick it to the man: how YouTube beauty videos can empower womenen_US
dc.title.alternative(Lip)stick it to the man: feminist rhetorical moves on YouTube
dc.title.alternativeLipstick it to the man
dc.title.alternative181 - Kira Lee Marshall-mckelveyen_US
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dc.typeImage
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