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Sarah Heller: capstone

Date

2024

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Abstract

The artist's statement: Throughout my years in college, I learned about what it meant to be an artist and graphic designer. I struggled to find a common theme that surrounded my work. Most of the projects and logos I created were all different. With each, I experimented and explored different methods and software to create the art. I've also learned about different art mediums such as drawing, painting, 3D sculpture with cardboard and wood, and capturing a photo with film and digital cameras. I became intrigued with drawing and photography and incorporated these practices into my art as well. Most of the work I create is logos, mostly leaning towards a more minimalistic look with mild linework and shapes. While creating logos I try to shape it to look like the actual shape or idea of the company or subject. Whether that be leaning towards a more illustrative approach by drawing the actual object such as a blender or an orange, or by looking at a typography point of view, morphing the words to mimic the subject matter. One of the body of works I've explored is the idea of shadow art. This was inspired by local artist, Drew Austin. He looks at the shapes that shadows create and captures them by recreating them in either a sculptural form or digitally with a drawing. In my work I recreate shadows digitally but in a more solid, blocky, and minimalist approach. I use two to three colors to capture the different shadows and emphasize certain shapes over others. Some of the other works I've created are outliers. In these, I tried to explore the different ways to express type. One of these experiments involved creating a typeface based on a specific scene from a movie. I rewatched the scene and looked into the details such as the colors, the way the scene was animated, and the emotions it provoked. While keeping these ideas in mind, I was able to create a typeface that encapsulated the idea of the scene. I hoped to create a more illustrative typeface that wouldn't often be used in everyday type but can easily be identified with the scene itself. While it's been difficult to find a method of creating that I prefer, the theme that best surrounds my body of work is experimentation. I enjoy learning about different ways to create and figure out different ways to incorporate these methods and ideas into my work in new innovative ways. The works presented in my portfolio express this while also focusing on some of the logo and shadow work I've created as well.

Description

Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.

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Subject

graphic design

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