Kellie Heath: capstone

Abstract

The artist's statement: As a graphic designer and web developer, I’m passionate about using design to create meaningful visual experiences. I believe good design should not only look great, but also tell a story, solve a problem, or spark a connection. My creative process starts with thorough research and conversations, then sketching by hand or using Adobe Fresco, then moving into digital tools like Illustrator, Photoshop and InDesign or begin building web designs with HTML and CSS. For motion graphics and dynamic storytelling, I work in After Effects. When bringing designs to the web, I use HTML and CSS to build and style responsive, user-friendly interfaces that reflect the intent and personality of each project. I approach each project with curiosity and care, whether it's branding, web or motion design, editorial layout, or illustration. In recent work, I've been inspired by the natural world, community and collaboration, and playful visual elements. My work blends bold color, clean type, and thoughtful composition to create designs that feel both approachable and impactful.