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Tailored for the gram: a technocultural analysis of Nigerian Igbo women fashion designers' self-presentation on Instagram

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dc.contributor.authorEnyinnaya, Joy, author
dc.contributor.authorArthur, Tori, advisor
dc.contributor.authorHumphrey, Mike, committee member
dc.contributor.authorWolfgang, David, committee member
dc.contributor.authorSouza, Caridad, committee member
dc.contributor.authorScolere, Leah, committee member
dc.date.accessioned2023-01-21T01:25:04Z
dc.date.available2023-01-21T01:25:04Z
dc.date.issued2022
dc.description.abstractUsing African Technocultural Feminist Theory, this study uncovered the ways Nigerian Igbo women fashion designers use Instagram and its affordances to perform digital identities online as well as examined their negotiation of patriarchal ideologies within Igbo culture. The Critical Technocultural Discourse Analysis (CTDA) of Instagram posts and interview data revealed Nigerian Igbo women fashion designers employed self-promotion and cultural digitization of Igbo-centric fashion in their self-presentation online. Instagram's affordance of photos allowed them post visually appealing pictures which showcased the intricacies of their designs as well as facilitated the designers' cultural digitalization of Igbo-centric fashion while creating space to challenge patriarchal structures within Igbo culture. The analysis also showed Nigerian Igbo women fashion designers value building and maintaining professional relationships with their clients as they embodied visual aesthetics, relatability, and authenticity in their self-presentation online. Implications, recommendations, and limitations were discussed.
dc.format.mediumborn digital
dc.format.mediumdoctoral dissertations
dc.identifierEnyinnaya_colostate_0053A_17490.pdf
dc.identifier.urihttps://hdl.handle.net/10217/236032
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2020-
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectAfrican feminism
dc.subjectCTDA
dc.subjectself-presentation
dc.subjectATFT
dc.subjectaffordances
dc.subjectqualitative
dc.titleTailored for the gram: a technocultural analysis of Nigerian Igbo women fashion designers' self-presentation on Instagram
dc.typeText
dc.typeImage
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Media Communication
thesis.degree.grantorColorado State University
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy (Ph.D.)

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