Asher Lewis: capstone

Abstract

The artist's statement: When working for clients for any graphic design projects, the first step I will make before even talking to the client is researching their brand or product they want designs for. I feel it's important to go into a meeting with at least a basic knowledge of what the client is selling because it will allow me to follow along better with their presentation. And it will let me ask educated questions to get a deeper understanding of the product or brand company goals and ideals. The next step after getting all that information is to now do more research on the product/brand to add onto the information given by the client and to see what their customers are interested in. I believe a design is most efficient when it is interesting to both the sellers and the buyers, and by seeing what their consumers like I can not only tailor it to the company's needs, but also to what their buyer wants. After doing all of that it is time to start doing some quick sketches to go through ideas, by doing multiple sketches I exhaust the most obvious design choices to come up with something unique but still meaningful. Now I am ready to start on digitizing the designs, if the client needs both black and white and color designs I start with the black and white design to ensure that even before color is added the design is still readable and makes sense. Once that is complete I will move onto the color designs and work on wrapping up the project. Throughout the process of putting the designs together I like to check in with the client to give progress updates but mostly to make sure they are satisfied with the designs and any color/type choices made. I feel keeping communication open with the client about the progress and the design allows them to feel like the designs are truly theirs and personal to their team. And finally to wrap everything up I make sure all files and documents are set up correctly to be exported out to the client before putting it all together in one folder to make sure everything is easy to find and look through.