Media portrayal of AI-generated art as possessing or lacking cultural capital
Date
2024
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Abstract
This study explores the media portrayal of AI-generated art through the conceptual frameworks of Pierre Bourdieu's cultural capital and framing theory within communication studies. By conducting a qualitative textual analysis of media articles, the thesis seeks to understand the discourse surrounding AI-generated art and its perceived cultural value. Focusing on significant media reactions to pivotal AI-generated artworks sold at high-profile auctions and awarded in competitions, the research investigates how these artworks are framed in terms of possessing or lacking cultural capital. The study shows that in the media texts, art created by generative AI is presented as possessing aspects of each of Bourdieu's forms of cultural capital – institutionalized, objectified, and embodied – as well as economic capital. However, the possession of each form of capital is contested, which provides an equal representation of the opinions of supporters and opponents of AI-generated art, alongside the absence of the dominant perspective in the texts studied. The study aims to contribute to broader discussions on the integration of technology into societal frameworks, addressing the implications on legal, ethical, and cultural perceptions and the development of AI technologies in the art world.
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Subject
AI art
artificial intelligence
media coverage
AI-generated art
A.I.
generative AI