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Mind over machine? The clash of agency in social media environments

dc.contributor.authorMcConnell, Stephen J., author
dc.contributor.authorKodrich, Kris, advisor
dc.contributor.authorWolfgang, David, committee member
dc.contributor.authorChamp, Joe, committee member
dc.contributor.authorWilliams, Elizabeth A., committee member
dc.contributor.authorOpsal, Tara, committee member
dc.date.accessioned2023-01-21T01:25:10Z
dc.date.available2023-01-21T01:25:10Z
dc.date.issued2022
dc.description.abstractUnderlying many social media platforms are choice recommendation "nudging" architectures designed to give users instant content and social recommendations to keep them engaged. Powered by complex algorithms, these architectures flush people's feeds and an array of other features with fresh content and create a highly individualized experience tailored to their interests. In a critical realist qualitative study, this research examines how individual agency manifests when users encounter these tools and the suggestions they provide. In interviews and focus groups, 45 participants offered their experiences where they reflected on how they perceived the engines, e.g., their Facebook feed, influenced their actions and behaviors, as well as how the participants felt they controlled it to achieve personal aims. Based on these and other experiences, this study posits the Social Cognitive Machine Agency Dynamic (SCMAD) model, which provides an empirically supported explanatory framework to explain how individual agency can manifest and progress in response to these tools. The model integrates Albert Bandura's social cognitive theory concepts and emergent findings. It demonstrates how users react to the engines through agentic expressions not dissimilar to the real-world, including enacting self-regulatory, self-reflective and intentionality processes, as well as other acts not captured by Bandura's theory. Ultimately, the research and model propose a psycho-environmental explanation of the swerves of agency experienced by users in reaction to the unique conditions and affordances of these algorithmically driven environments. The study is the first known extension of social cognitive theory to this technology context. Implications of the findings are discussed and recommendations for future research provided. The study recommends that future research and media discourse aim for an individual-level psychological evaluation of these powerful technologies. This stance will afford a greater understanding of the technology's impacts and implications on individuals, particularly as it is anticipated to significantly evolve in the coming years.
dc.format.mediumborn digital
dc.format.mediumdoctoral dissertations
dc.identifierMcConnell_colostate_0053A_17529.pdf
dc.identifier.urihttps://hdl.handle.net/10217/236049
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2020-
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectalgorithms
dc.subjectsocial media
dc.subjectpersonalization
dc.subjectagency
dc.titleMind over machine? The clash of agency in social media environments
dc.typeText
dc.typeImage
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Media Communication
thesis.degree.grantorColorado State University
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy (Ph.D.)

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