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Social media and campaigns for social good: best practices for mental health nonprofit organizations

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dc.contributor.authorHansen, Natalie Jo, author
dc.contributor.authorHallahan, Kirk, advisor
dc.contributor.authorChristen, Cindy, committee member
dc.contributor.authorFarrel, Dorothy, committee member
dc.date.accessioned2007-01-03T06:39:26Z
dc.date.available2007-01-03T06:39:26Z
dc.date.issued2014
dc.description.abstractThis study sought to better understand how mental health nonprofits are using social media platforms to communicate with three audiences: their clients, support groups of their clients, and the general public. Four research questions were studied through a series of ten in-depth interviews with communications professionals at mental health nonprofits in Colorado. The study found that social media was an important component of these nonprofits' online communication strategy. Goals with social media ranged from funneling visitors to the organization's website to raising awareness about its particular focus in mental health. Many participants expressed interest in communicating with their clients and even providing some extension of their services through social media, but found requirements for privacy set by the Health Insurance Portability and Accountability Act (HIPAA) to be restrictive. Although not all organizations considered the general public to be a major target audience, most agreed that some portion of their posts provided education, awareness, and stigma-fighting components. Several organizations considered friends and family members of their clients to be their most important target audience, and focused posts on providing informational and emotional support to this group. Clients were also noted as benefitting from this informational and emotional support. Findings from the interviews were used to suggest seven best practices for social media use by mental health nonprofits.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierHansen_colostate_0053N_12405.pdf
dc.identifier.urihttp://hdl.handle.net/10217/83970
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectFacebook
dc.subjectmental health
dc.subjectnonprofit
dc.subjectpublic communication
dc.subjectpublic relations
dc.subjectsocial media
dc.titleSocial media and campaigns for social good: best practices for mental health nonprofit organizations
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Technical Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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