Effects of crisis severity and crisis response strategies on post-crisis organizational reputation
| dc.contributor.author | Choi, Sera, author | |
| dc.contributor.author | Kim, Jangyul, advisor | |
| dc.contributor.author | Park, Youngeun, committee member | |
| dc.contributor.author | Long, Ziyu, committee member | |
| dc.date.accessioned | 2019-09-10T14:35:33Z | |
| dc.date.available | 2019-09-10T14:35:33Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | Using situational crisis communication theory (SCCT), this study investigates the impact of crisis severity and crisis response strategies on post-crisis organizational reputation within the field of crisis communication. In the experiments, 289 respondents participated in a 2 (crisis severity: low vs high) x 2 (crisis response strategy: match vs mismatch) between-subjects factorial design. The results show that in the case of high crisis severity, a matched crisis response strategy positively influenced post-crisis organizational reputation as compared to a mismatched crisis response strategy. However, in the case of low crisis severity, there was no impact of a matched or mismatched crisis response strategy on organizational reputation. The study discusses its theoretical and empirical implications and limitations. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | choi_colostate_0053N_15507.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/197286 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | Effects of crisis severity and crisis response strategies on post-crisis organizational reputation | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Journalism and Media Communication | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
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