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Characteristics of market for natural beef in Colorado and northern New Mexico

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dc.contributor.authorGrannis, Jennifer, author
dc.contributor.authorThilmany, Dawn D., author
dc.contributor.authorSparling, Ed, author
dc.contributor.authorMcKenzie, John, author
dc.contributor.authorDepartment of Agricultural and Resource Economics, Colorado State University, publisher
dc.coverage.spatialColorado
dc.coverage.spatialNew Mexico
dc.date.accessioned2018-07-27T16:35:40Z
dc.date.available2018-07-27T16:35:40Z
dc.date.issued2002-03
dc.descriptionMarch 2002.
dc.description.abstractThe objective of this study is to identify those consumers with the highest willingness to pay and identify which properties of ‘natural meats’ are most important to these consumers. Findings show that consumers are willing to pay a higher percentage premium for natural ground beef than for natural beefsteak. We also categorize respondents using the estimated likelihood of paying a premium for natural beef to compare and contrast how several variables differ among potential customers Several demographics (age and income), as well as shopping behavior and types of meat purchased, are significantly associated with those willing to buy at a premium.
dc.format.mediumborn digital
dc.format.mediumreports
dc.identifier.urihttps://hdl.handle.net/10217/190024
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartofFaculty Publications
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectNatural beef -- Colorado
dc.subjectNatural beef -- New Mexico
dc.subjectMarketing research -- Colorado
dc.subjectMarketing research -- New Mexico
dc.titleCharacteristics of market for natural beef in Colorado and northern New Mexico
dc.typeText

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