Olivia Critchley: capstone

Abstract

The artist's statement: Hi, I'm Liv! A graphic designer with a passion for sports and storytelling. My work is all about bringing brands to life, whether that's through social media graphics, print materials, or design systems. I love using design to capture the energy and identity of a team, a moment, or a mission. For me, design isn't just about how things look; it’s about how they make people feel and connect with the world around them. From early brainstorming and sketching to final execution, I enjoy collaborating to understand a vision, explore ideas, and create work that’s thoughtful, exciting, and true to a brand. Every piece I make is meant to tell a story and reflect the people behind it. My goal is to keep growing as a designer and to continue making work that inspires, includes, and celebrates.